OUR TYRE BUSINESS SEGMENT

DEALER/IMPORTER & DISTRIBUTOR OF AUTOMOBILE TYRES
Le’DTY ENERGY SERVICES LTD is a major importer, dealer and distributor of tyres in Nigeria and West-Africa for the leading International Tyre brands from EUROPE, USA and ASIA respectively.
We operate an extensive whole-sales network. We offer a comprehensive range of products. Currently, we have a wide range of passenger tyres, van tyres, truck tyres, off-road tyres as well as agricultural tyres.
Satisfaction of our customers has been one of our major goals since the commencement of our business operation. Thanks to the attained Market Knowledge in the fields of manufacturing, media and International business, we are able to cope with all the expectations concerning the trade of tyres.
Fast deliveries, competitive prices, the availability of large stocks, friendly contact with each customer, professional advice and support are qualities which distinguish us.
OUR MARKETING
We are experts at aligning our clients marketing and communication messages and tools with their objectives and ensuring they are delivered professionally. Our communication is targeted to reach the right people which include the sub distributors and the decision makers from the consumer segment.

We have successfully carried out product launches and training conventions for our clients. Through our product launches and training we help our clients to directly communicate with the key stakeholders from our distribution network.
We are dealing extensively in IMPORTING, MARKETING and DISTRIBUTING of TYRES in TBR, PCR and OTR respectively;
What does TBR, PCR, OTR tyre means?
WHAT DOES TBR, PCR, OTR TYRE MEANS?
What does TBR, PCR, OTR tyre means?
Tyre Management:
We always say TBR tyre, PCR tyre and OTR tyre etc. for insiders of tyre industry, but the newbies do not understand what is the mean of TBR, PCR and OTR etc. In fact, TBR tyre, PCR tyre, OTR tyres etc. are the short name of different tyre segment.
What is TBR tyre?
TBR tyre is the short name of Truck and Bus Radial Tyre, so we can see that TBR tyres are mainly used for Truck and Bus vehicles, sometimes we also call TBR tyre as commercial tyre because the TBR tyres are used for commercial vehicles. Meanwhile, the TBR tyre’s structure is all steel wire, so the TBR tyre has better loading performance.
What are TBR tyres main sizes ?
TBR tyres sizes mainly are 6.50R16LT, 7.00R16LT, 7.50R16LT, 8.25R16LT, 9.00R20, 10.00R20, 11.00R20, 12.00R20, 11R22.5, 12R22.5, 13R22.5, 315/80R22.5, 12.00R24, 325/95R24, 295/80R22.5, 11R24.5, 12R24.5, 425/65R22.5, 445/65R22.

What are PCR & PLT tyres?
PCR tyre is the short name of Passenger Car Radial tyre, so we can see that PCR tyres are mainly used for car vehicles, sometimes we also call PCR tyre as car tyre directly becasue PCR tyres mainly are used for car vehicles. PLT tyre is a wider concept, which includes PCR and Light Truck tyre, but here Light Truck tyre is little different with above TBR tyres, because these PLT tyre’s structure is semi-steel, which semi-steel structure PLT has more comfortable driving experience.
What’s PCR or PLT tyres main sizes?
PCR tyre segment has many sizes, such as 185/65R14, 195/70R15, 235/75R15, 215/60R16, 225/65R17, 225/45R18, 255/60R19, 275/55R20 etc.
PLT tyre sizes include above PCR sizes and light truck tyre sizes, such as 6.50R16LT, 7.00R16LT, 7.50R16LT, 8.25R16LT etc., but here this light truck tyre structure is semi-steel.

What’s OTR tyre?
OTR tyre is the short name of Off-The Road tyre, which OTR tyre mainly used for the Giant truck vehicles in mine area. What’s OTR tyre sizes?
OTR tyre sizes minaly include 16.00R24, 16.00R25, 17.5R25, 18.00R33, 20.5R25, 23.5R25, 26.5R25, 29.5R25, 21.00R33, 21.00R35, 27.00R49, 30.00R51, 33.00R51, 36.00R51, 40.00R57, 35/65R33 etc.
Tyre Brands
There are over 300 Tyre Brands produced in the World. Our aim is to provide you with the best price possible so our purchasing team constantly liaise with companies abroad, enabling us to source the best tyres to meet any customers pocket.
Tyres can, broadly speaking, be split into 3 classifications;
1. Premium Tyre Brands
When purchasing premium tyres, you can be confident that you will receive value for money in return. Premium tyre manufacturers spend a whole host of time and money in terms of research and development. Through the use of latest technologies, Premium tyre manufacturers have created a compound providing a mix of desirable qualities such as reduced noise levels and improved traction. Premium tyres also benefit from vastly improved fuel economy and reduced stopping distances. High profile racing events such as the Formula 1 and the BTCC exclusively use tyres from Premium market leading tyre manufacturers. You can be assured of the highest quality and performance when purchasing Premium tyres. At Le’DTY ENERGY SERVICES LTD, we supply tyres from Premium tyre brands such as Bridgestone, Continental, Dunlop, Goodyear, Michelin and Pirelli.

2. Mid-Range Tyre Brands
Mid-Range tyres allow for the perfect balance between price and technology. A number of mid-range tyres are produced by Premium brand manufacturers. Due to this, you can be confident of a high-quality tyre that has undergone extensive research and development from market leading manufacturers. Through the use of innovation, Quality tyres offer excellent grip, no matter the road conditions. The tyres also provide high durability to enhance tyre longevity. Due to the extended tyre life and increased performance, you can be assured of value for money. These tyres are a fantastic mid-range alternative to fit your budgetBudget tyres can be a cost effective solution when looking for good performance at low cost.. The performance and quality of Budget tyres is maintained to the highest level however the price is kept cheap to fit within your budget. Budget tyre brands offer reliable tyres which consistently help steering responsiveness and grip in both dry and wet conditions. If you are looking for the cheapest alternative on a low budget then Budget tyre brands will certainly fit your needs.

What’s the difference between premium and budget tyres?
There are typically three main reasons for the differences between premium v budget tyres:
1) Enhanced technology.
2) Improved all round performance.
3) Greater safety characteristics.
Tyre Technology:
Premium tyres will use the latest technology and research, not only in materials but also in test methods, industrial procedures and research and development (R&D). Premium tyres are developed to give the best performance in safety, grip, rolling resistance and endurance that’s available on the market at any time.
Premium manufacturers, like Michelin, use computer modelling, fluid dynamics and simulation tools that budget manufacturer don’t necessarily use. As a guide, many experts suggest that the technology behind a budget tyre can be as much as 10 – 15 years old.
Budget Tyre Performance
Budget manufacturers tend to make products to a price point, whereas premium manufacturers strive to make the best tyres they can, using their best technology, developed and tested throughout the markets where the tyre is going to be used.
3.Economy Tyres
Economy Tyres will include a range of manufacturer names that you would normally not recognise but still they still satisfy European safety standards. They are a good choice for those on a budget, but the investment in the raw materials in addition to research and development is not as good as the Quality and Premium Tyres.
Most of Asian tyres falls into this category. Brands like, Roadone, Double Coin, Triangle, Onyx, Chaoyang, Wanli, Aeolus, Linglong, LongMarch, Sailun Jinyu Group and etc.

OUR STRATEGY
We have a clear long-term strategy which is based on our core values. It helps us to sustain long term growth and to successfully shape the future of the company. By 2020 and beyond, we want Le’DTY ENERGY SERVICES LTD to generate continued profitable growth and to become more customer centric and have fully digitized internal processes. To achieve this ambition, we will focus on our strategic priorities and explore new possibilities for our business.

OUR MARKETING
We are experts at aligning our clients marketing and communication messages and tools with their objectives and ensuring they are delivered professionally. Our communication is targeted to reach the right people which include the sub distributors and the decision makers from the consumer segment.
We have successfully carried out product launches and training conventions for our clients. Through our product launches and training we help our clients to directly communicate with the key stakeholders from our distribution network.

We have tapped a number of lucrative markets in the past and have been able to deliver exceptional profits to our partners and shareholders.

Our Distribution Network :
We are well known for the high quality of our products and our large distribution network, supplying tyres to over 100 sub distributors in Pakistan. The trust we have built with our stakeholders help The Le’DTY ENERGY SERVICES LTD control costs and maintain the competitive edge. Understanding - We have a deep understanding of the market conditions and possess business acumen, due to our diversified industrial knowledge. Unrivalled Financial Track Record Our financial results speak for themselves.

Logistics and Warehousing:
We have three warehouses in North, South and Western region. We provide different services in the warehouse space of over 2000 M2 which includes logistics, storage, packaging, loading and unloading. Our strategic location in all three metropolitan cities in Pakistan gives us easy and speedy access to main roads. Our personnel have all licenses and technical knowledge which is needed to operate the warehouse. We constantly strive to improve to become more cost efficient and to enhance our service level.

Our Feedback Model
Sales Force Management: We divide our sales force according to customer profile and area segments. It is meant to prevent duplicate efforts between a salesperson and a customer.
Marketing Support: Repetitive tasks to enhance marketing efforts to customers at different points in the business lifecycle. We provide marketing support according to the customer profile and marketing collateral.
Enhance Customer Contact: We conduct product trainings for the sub distributors for comprehensive brand and product knowledge. Monthly Analysis of Sales and Product mix. Our team is constantly engaged in exploring new sales opportunities.
Expand Distribution Network: Exploring new opportunities with the existing clients by infiltrating in to the market through business development.

We are very selective about the brands we choose.
We are committed to quality.
We only offer original and tested products that meet our quality standards.
We believe in long term commitment.
When we introduce any brand in the market, we focus on establishing the brand in the market with the right positioning and brand awareness campaigns.
We continuously strive to better ourselves and keep updated with the key trends in the market. We attend exhibitions and conferences all over the world to ensure we remain updated with all the challenges and opportunities in the tyre business.